Left, Anna and her daughter Bee in Paris.
A spokesperson for Vogue has said that the magazine hired the creators of Blue State Digital to work on Vogue’s online presence in both editorial and business. They’re focusing on outreach to readers and subscribers.
Blue State is most famous for the creations of my.barackobama.com, the online site that organized phonebanking, canvassing, and donations to the Obama campaign.
Tom Florio, a publisher, is said to be actively involved in the new Vogue online presence, but after seeing The September Issue, I have a hard time seeing this decision being made without Anna Wintour’s express approval.
Interesting choice by the woman who once famously refused to even say the word blog. Maybe she was influenced by her daughter’s decision to take a job at Collegehumor.com instead of working at a traditional print or magazine outlet.
Anna Wintour is famous for, among other things, catching onto the trend of celebrities in fashion/beauty early. It’s nice to see that she’s finally recognized the power of online media, and maybe even blogging!
